3 Marketing jobs

iCONECT Background: With 18+ years in the tech business, iCONECT is a London, Ontario and San Francisco, California based company that focusses on the development of software which is used on some of the world’s largest and most complex legal cases. iCONECT is an award-winning producer of state-of-the-art document, data and video review software and hosted solutions for legal, government and healthcare sectors.  Founded in 1999, the company has become one of the world's most recognizable and respected providers of document review software with a best-in-class reputation. iCONECT technologies are used by 95% of the top 200 law firms worldwide for document and data review in highly confidential legal cases many of which contain private healthcare data.  To learn more visit www.iconect.com Current Advertising and Marketing: The current marketing program is a combination of generic iCONECT brand recognition along with a series of initiatives throughout the year which are in sync with the ‘agile sprints’ of product releases.  Each new release contains features and functions which need to be communicated to existing clients as well as prospects. Beyond standard website (Wordpress)  and social media presence, events (LegalTech New York and ILTA Florida) become focal points which require trade-show strategies, assets and promotion. What we’re looking for: Someone to own our Marketing programs and support our sales initiatives with the appropriate collateral, social media and event materials. Working with the seasoned iCONECT management and sales teams you will be involved in the design and creation of multi-media, social media, digital and print assets including scheduling and supervision of the entire creative and production process. Since iCONECT already has a sales channel of ‘international resellers’, there will be a focus on arming them with material to simplify their sale process. This will expose the candidate to all aspects of corporate B2B advertising and marketing. Timing: IMMEDIATE Primary Roles:  This person would be responsible for: management and execution of the company marketing plan; event management for micro and macro events including tradeshows and webinars; internal graphics work to assist in the creation of high-quality final digital concepts and assets; management of company social media accounts. The Digital Designer often works closely with the management team and outside freelance resources. Key Responsibilities: Assist with the development of an annual schedule and budget Collaborate with team to create, produce and/or manage digital designs Develop projects on most relevant development platforms Manage workback schedules for major trade-show events Understanding the connection of both general brand promotion and feature-release promotion Manage a deliver schedule for projects and manage outside resources to meet deadlines Design and production of effective collateral to assist our sales process Coordinate and communicate with industry media and existing client marketing managers Manage company social-media accounts Act as a liaison with the marketing leads of our clients Qualifications: 1-3 years experience in Interactive marketing (depending on level of seniority) Understanding of direct marketing and promotions Knowledge of Social Media vehicles (YouTube, Twitter, Facebook, Instagram, Reddit) Strong technical proficiency of Premier, Illustrator and Photoshop, HTML, Excel, PowerPoint Some knowledge of video production and WordPress Ability to work autonomously and effectively under pressure in a fast-paced, team environment Strong organizational and interpersonal skills with the ability to handle multiple priorities and tight timelines Ability to manage deadlines, workback schedules and communicate status Proven ability to focus on desired results/goals and meet or exceed them with minimal supervision Understand and learn new technology that impacts the development of interactive assets For more information or if you are interested, please email your cover letter and resume to: employment@iconect.com .  

Seeking Digital Services Squad – Digital Marketing Specialist    Summary   London’s Business Improvement Areas (Argyle BIA, Hamilton Road BIA, Hyde Park BIA, Old East Village BIA, and Downtown London BIA) are working collaboratively to present to London BIA businesses exciting opportunities to participate with the London Digital Main Street Program, at no cost to them. Funded by the provincial government, we are accepting resumes to implement a Digital Service Squad designed to provide assessments, consulting, and advice to small business members on how they can adopt digital technologies to help them promote, sell and manage their businesses more effectively.   Submit a Resume London Digital Main Street is currently seeking outgoing, enthusiastic, qualified candidates for the position of Digital Service Squad – Digital Marketing Specialist. The Digital Service Squad is assigned to varying Business Improvement Areas (BIAs) in London and will be required to travel independently across London. The focus of the role is to work one-on-one with main street businesses and provide the following services: 1. On-boarding Assistance Conduct pre-visit research to best understand the BIA/neighbourhood and businesses. Working with the BIA Coordinator to set-appointments or go door-to-door to onboard main street businesses to the Digital Main Street platform. Walk-through the on-boarding survey with the business owner and use appreciative inquiry methods to best understand their business goals and how digital tools/technology can assist them in meeting their goals. 2. Advisory Services Once the business has been on-boarded to the Digital Main Street platform, the Digital Marketing Specialist will walk through the Digital Assessment and Recommendations with the business owner. The Digital Marketing Specialist will assist the business owner in identifying their first priorities with their e-commerce site and customer relationships. 3. Activation/Implementation Services The Digital Marketing Specialist will activate and implement easy-to-use digital tools and technologies that businesses would like to use (i.e.: establishing a Shopify store using the extended 30-day free trial). The Digital Marketing Specialist may also provide some resources (articles, links, how-to guides) available through secondary sources that can help the business owner learn more about a particular tool that has been activated, or subject matter of interest. 4. Reporting and Feedback The Digital Marketing Specialist must complete their field notes and report on a weekly basis to the Digital Main Street Program Coordinator and other Digital Service Squad Team Members. The Digital Marketing Specialist must attend Team Meetings as set out by the Program Coordinator. Digital Service Squad Team Members are expected to maintain rapport with other members as to ensure consistency with branding and marketing strategies. QUALIFIED APPLICANTS WILL:   Possess in-depth understanding of social media channels such as: Facebook, Instagram, Twitter, and LinkedIn. Firm knowledge of digital marketing tools such as: email marketing services, e-commerce sites, and customer relationship management tools (e.g., Mailchimp, Shopify, Hubspot). Train small businesses to manage their social media using discovery tools, content calendars, and social media management platforms. Educate owners to understand brand strategy and how to measure user engagement. Teach basic understanding for social media metrics, how to create paid ads, and suggest content optimization. Assist small businesses in creating e-commerce storefronts via Shopify 30-day free trial. Establish foundation and teach ongoing maintenance for businesses to utilize email marketing services and customer relationship management tools. Possess exceptional communications skills (written and verbal), strong relationship-building skills, as well as excellent time management skills. Be able to travel and work independently in various BIAs in London. Previous experience with online and offline marketing is considered a strong asset. Previous experience working with small businesses in BIAs is considered an asset. This is a contract position with hourly rate to be negotiated. Please submit your resume to digitalmainstreetlondon@gmail.com before October 11, 2019. Learn more about the Digital Service Squad Grant Program at www.digitalmainstreet.ca/digital-service-squad-grant/   

Seeking Digital Services Squad – Search Engine Optimization Specialist   Summary   London’s Business Improvement Areas (Argyle BIA, Hamilton Road BIA, Hyde Park BIA, Old East Village BIA, and Downtown London BIA) are working collaboratively to present to London BIA businesses exciting opportunities to participate with the London Digital Main Street Program, at no cost to them. Funded by the provincial government, we are accepting resumes to implement a Digital Service Squad designed to provide assessments, consulting, and advice to small business members on how they can adopt digital technologies to help them promote, sell and manage their businesses more effectively.   Submit a Resume London Digital Main Street is currently seeking outgoing, enthusiastic, qualified candidates for the position of Digital Service Squad – Search Engine Optimization Specialist. The Digital Service Squad is assigned to varying Business Improvement Areas (BIAs) in London and will be required to travel independently across London. The focus of the role is to work one-on-one with main street businesses and provide the following services: 1. On-boarding Assistance Conduct pre-visit research to best understand the BIA/neighbourhood and businesses. Working with the BIA Coordinator to set-appointments or go door-to-door to onboard main street businesses to the Digital Main Street platform. Walk-through the on-boarding survey with the business owner and use appreciative inquiry methods to best understand their business goals and how digital tools/technology can assist them in meeting their goals. 2. Advisory Services Once the business has been on-boarded to the Digital Main Street platform, the Search Engine Optimization Specialist will walk through the Digital Assessment and Recommendations with the business owner. The Search Engine Optimization Specialist is expected to assist businesses with completing training via Digital Main Street website. The Search Engine Optimization Specialist will assist the business owner in identifying their first priorities with their website. 3. Activation/Implementation Services The Search Engine Optimization Specialist will activate and implement easy-to-use digital tools and technologies that businesses want to use. The Search Engine Optimization Specialist may also provide some resources (articles, links, how-to guides) available through secondary sources that can help the business owner learn more about a particular tool that has been activated, or subject matter of interest. 4. Reporting and Feedback The Digital Marketing Specialist must complete their field notes and report on a weekly basis to the Digital Main Street Program Coordinator and other Digital Service Squad Team Members. The Search Engine Optimization Specialist must attend Team Meetings as set out by the Program Coordinator. Digital Service Squad Team Members are expected to maintain rapport with other members as to ensure consistency with branding and marketing strategies. QUALIFIED APPLICANTS WILL:   Launch Squarespace sites or build on already established websites for small businesses. Understand best practices in SEO and SEM, with in-depth experience using website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends). Optimize small businesses’ website copy and landing pages for SEO and SEM. Educate owners to understand SEO fundamentals and how to measure website traffic.   Possess exceptional communications skills (written and verbal), strong relationship-building skills, as well as excellent time management skills. Be able to travel and work independently in various BIAs in London. Basic HTML, CSS and JavaScript understanding is considered an asset. Previous experience with online and offline marketing is considered a strong asset. Previous experience working with small businesses or BIAs is preferred. This is a contract position with hourly rate to be negotiated. Please submit your resume to digitalmainstreetlondon@gmail.com  before October 11, 2019. Learn more about the Digital Service Squad Grant Program at www.digitalmainstreet.ca/digital-service-squad-grant/