Media Sonar Technologies
As the Product Marketing Manager you are primarily responsible for communicating the product’s value to our target market through the creation of customer-based marketing strategies that identify target customers and align product marketing campaigns and content in order to support the customer’s journey. You conduct competitive analyses, monitor, and assess the product’s market in order to realize measures and strategies our business can adopt in order to expand our customer base. You also play a pivotal role in incorporating the realized product strategies into the product’s positioning, product messaging, product roadmaps, and other related activities. This role reports to the VP of Product Management. What we’d like you to do:
Through primary and secondary research, define our ‘ideal prospect’ account and contact (company size, industry, department, decision-making role(s), end-user role(s))
Maintain a clear picture of market and product trends, reviewing competitive offerings and making recommendations for competitive differentiation
Define the release process and coordinate the activities required to release a product to market
Provide source data for product line communications by defining product marketing communication objectives
Take a leadership role in the efforts before, during and after product releases
Take a leadership role in coordinating and crafting release communications, and in the customer-facing product communications, knowledge content, training, and onboarding efforts
Define market segmentation models and formulate optimized product messaging for product solutions tailored to varying audiences of the product
Monitor, evaluate, and make recommendations on product backlogs based on product usage metrics and KPI performance
Engage directly with customers to monitor satisfaction and experience with the product
Support the Technical Product Manager and UX Strategist to ensure feedback and insights from customers feed into the product creation process
Participate and contribute to Product and UX to help ensure alignment with market and user requirements, consistency of user experience and alignment of product capabilities to address key customer business problems
Take a leadership role in coordinating and measuring Media Sonar’s customer training and onboarding programs, and supporting customer success and other resources in execution
Update, support and manage our customer-facing knowledge resources, tours, in-app help and product portals
Communicate the status of ideas back to the customers, partners, and internal team members who submitted them
Identify, analyze and engage where opportunities for partnerships with third-party vendors exist
You should be someone who is/has:
An entrepreneurial mindset with a passion for successfully delivering leading technology products to market
Bachelor’s degree in Marketing, Business or a related field
5+ years of related experience in product marketing and/or brand management
Understanding of Pragmatic Group Framework and/or 280 Group is an asset
A strong written ability, and the ability to clearly capture and articulate a view, position, or message
Ability to work with sales, success, support, and other client-facing teams to continually collect feedback, insights, and updates
Ability to grasp and translate technical capabilities into benefits
Desire to support and assist our client-facing team in conveying our overall market position, value propositions, and ROI, helping them engage customers and win mandates
Ability to work with engineering and product teams to capture client and product feedback
Ability to work independently, and identify, then execute on the highest leverage opportunities
Ability to influence without direct authority, and to quickly build and continually develop cross-functional relationships
Excellent communication skills, including the ability to write effectively for multiple audiences, deliver compelling presentations and interact confidently with internal and external stakeholders
Strong data analytic skills and experience with Google Analytics and Google Data Studio
Comfort leading initiatives in a fast-paced, entrepreneurial technology environment
To Apply: If you are interested in an exciting opportunity and the chance to work with an experienced group in a fun and entrepreneurial technology company, apply today with your resume and cover letter at www.mediasonar.com/careers . We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). Media Sonar will provide accommodations to any job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify Human Resources and we will work with you to meet your needs. We thank all candidates for their interest, however only selected candidates will be contacted for an interview. No phone calls please.
As the Product Marketing Manager you are primarily responsible for communicating the product’s value to our target market through the creation of customer-based marketing strategies that identify target customers and align product marketing campaigns and content in order to support the customer’s journey. You conduct competitive analyses, monitor, and assess the product’s market in order to realize measures and strategies our business can adopt in order to expand our customer base. You also play a pivotal role in incorporating the realized product strategies into the product’s positioning, product messaging, product roadmaps, and other related activities. This role reports to the VP of Product Management. What we’d like you to do:
Through primary and secondary research, define our ‘ideal prospect’ account and contact (company size, industry, department, decision-making role(s), end-user role(s))
Maintain a clear picture of market and product trends, reviewing competitive offerings and making recommendations for competitive differentiation
Define the release process and coordinate the activities required to release a product to market
Provide source data for product line communications by defining product marketing communication objectives
Take a leadership role in the efforts before, during and after product releases
Take a leadership role in coordinating and crafting release communications, and in the customer-facing product communications, knowledge content, training, and onboarding efforts
Define market segmentation models and formulate optimized product messaging for product solutions tailored to varying audiences of the product
Monitor, evaluate, and make recommendations on product backlogs based on product usage metrics and KPI performance
Engage directly with customers to monitor satisfaction and experience with the product
Support the Technical Product Manager and UX Strategist to ensure feedback and insights from customers feed into the product creation process
Participate and contribute to Product and UX to help ensure alignment with market and user requirements, consistency of user experience and alignment of product capabilities to address key customer business problems
Take a leadership role in coordinating and measuring Media Sonar’s customer training and onboarding programs, and supporting customer success and other resources in execution
Update, support and manage our customer-facing knowledge resources, tours, in-app help and product portals
Communicate the status of ideas back to the customers, partners, and internal team members who submitted them
Identify, analyze and engage where opportunities for partnerships with third-party vendors exist
You should be someone who is/has:
An entrepreneurial mindset with a passion for successfully delivering leading technology products to market
Bachelor’s degree in Marketing, Business or a related field
5+ years of related experience in product marketing and/or brand management
Understanding of Pragmatic Group Framework and/or 280 Group is an asset
A strong written ability, and the ability to clearly capture and articulate a view, position, or message
Ability to work with sales, success, support, and other client-facing teams to continually collect feedback, insights, and updates
Ability to grasp and translate technical capabilities into benefits
Desire to support and assist our client-facing team in conveying our overall market position, value propositions, and ROI, helping them engage customers and win mandates
Ability to work with engineering and product teams to capture client and product feedback
Ability to work independently, and identify, then execute on the highest leverage opportunities
Ability to influence without direct authority, and to quickly build and continually develop cross-functional relationships
Excellent communication skills, including the ability to write effectively for multiple audiences, deliver compelling presentations and interact confidently with internal and external stakeholders
Strong data analytic skills and experience with Google Analytics and Google Data Studio
Comfort leading initiatives in a fast-paced, entrepreneurial technology environment
To Apply: If you are interested in an exciting opportunity and the chance to work with an experienced group in a fun and entrepreneurial technology company, apply today with your resume and cover letter at www.mediasonar.com/careers . We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). Media Sonar will provide accommodations to any job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify Human Resources and we will work with you to meet your needs. We thank all candidates for their interest, however only selected candidates will be contacted for an interview. No phone calls please.
Media Sonar Technologies
As the Market Research & Strategic Analyst you conduct both primary and secondary research on our competitive environment, our target markets and the technological ecosystem where Media Sonar plays, delivering research findings and insights to aid leadership strategic planning and support business decisions. You have a natural curiosity when it comes to asking questions and understanding data and you are enthusiastic about working in a fast-paced, dynamic environment where your work directly contributes to the company’s achievement of strategic goals. This position reports to the VP of Product Management. What we’d like you to do:
Conduct primary and/or secondary market research focused on customers, competitors and markets
Research, report and provide real-time market feedback on opportunities and threats related to market conditions and/or changes in the industry
Develop a deep understanding of our target markets core responsibilities, top priorities, and key challenges
Learn both business problems and end-user problems and share insight internally to support both product development and sales efforts
Share insight with product development function to help ensure that product enhancements will solve target market needs and that the need being solved is of high enough value to the prospect to warrant the purchase of the platform
Conduct research to understand MST competitive environment at a business level, product level, and at the feature level
Provide competitive insight and clear internal deliverables to support leadership decision-making with pricing, product roadmap, positioning, etc.
Research and understand emerging trends, challenges and best practices in target markets’ industries
Provide internal training and written insight to help guide product strategy, product development, and marketing communications
Deliver internal training sessions and tools to provide each department with the information they need to achieve department goals
Aid Marketing Department in their content marketing efforts and help to develop insightful, relevant content for Demand Generation program and customer engagement initiatives
Other duties as assigned
You should be someone who is/has:
Bachelor’s degree in Marketing, Business or a related field
3+ years of related experience
Passion for research and data analysis
Strong understanding of data management as well as analyzing the business impact of key KPIs
Experience using quantitative and qualitative methods to solve meaningful problems and to identify customer/business insights
Proven ability to synthesize analyses from large data sets and design and generate impactful reports
Demonstrated time-management and organization skills with the ability to prioritize
Project management skills
A high degree of critical thinking
Ability to work in a fast-changing, deadline-driven environment
Highly collaborative with an ability to build and maintain relationships with internal and external stakeholders
Strong oral and written communication skills with experience leading presentations in front of individuals, groups and senior management
To Apply: If you are interested in an exciting opportunity and the chance to work with an experienced group in a fun and entrepreneurial technology company, apply today with your resume and cover letter at www.mediasonar.com/careers . We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). Media Sonar will provide accommodations to any job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify Human Resources and we will work with you to meet your needs. We thank all candidates for their interest, however only selected candidates will be contacted for an interview. No phone calls please.
As the Market Research & Strategic Analyst you conduct both primary and secondary research on our competitive environment, our target markets and the technological ecosystem where Media Sonar plays, delivering research findings and insights to aid leadership strategic planning and support business decisions. You have a natural curiosity when it comes to asking questions and understanding data and you are enthusiastic about working in a fast-paced, dynamic environment where your work directly contributes to the company’s achievement of strategic goals. This position reports to the VP of Product Management. What we’d like you to do:
Conduct primary and/or secondary market research focused on customers, competitors and markets
Research, report and provide real-time market feedback on opportunities and threats related to market conditions and/or changes in the industry
Develop a deep understanding of our target markets core responsibilities, top priorities, and key challenges
Learn both business problems and end-user problems and share insight internally to support both product development and sales efforts
Share insight with product development function to help ensure that product enhancements will solve target market needs and that the need being solved is of high enough value to the prospect to warrant the purchase of the platform
Conduct research to understand MST competitive environment at a business level, product level, and at the feature level
Provide competitive insight and clear internal deliverables to support leadership decision-making with pricing, product roadmap, positioning, etc.
Research and understand emerging trends, challenges and best practices in target markets’ industries
Provide internal training and written insight to help guide product strategy, product development, and marketing communications
Deliver internal training sessions and tools to provide each department with the information they need to achieve department goals
Aid Marketing Department in their content marketing efforts and help to develop insightful, relevant content for Demand Generation program and customer engagement initiatives
Other duties as assigned
You should be someone who is/has:
Bachelor’s degree in Marketing, Business or a related field
3+ years of related experience
Passion for research and data analysis
Strong understanding of data management as well as analyzing the business impact of key KPIs
Experience using quantitative and qualitative methods to solve meaningful problems and to identify customer/business insights
Proven ability to synthesize analyses from large data sets and design and generate impactful reports
Demonstrated time-management and organization skills with the ability to prioritize
Project management skills
A high degree of critical thinking
Ability to work in a fast-changing, deadline-driven environment
Highly collaborative with an ability to build and maintain relationships with internal and external stakeholders
Strong oral and written communication skills with experience leading presentations in front of individuals, groups and senior management
To Apply: If you are interested in an exciting opportunity and the chance to work with an experienced group in a fun and entrepreneurial technology company, apply today with your resume and cover letter at www.mediasonar.com/careers . We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). Media Sonar will provide accommodations to any job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify Human Resources and we will work with you to meet your needs. We thank all candidates for their interest, however only selected candidates will be contacted for an interview. No phone calls please.