Voices.com Floor 7 100 Dundas Street, London, ON, Canada
Jun 01, 2018Full-time / Permanent
Location : London, ON Voices.com is the world’s #1 source for voice over actors, and has been rated as one of Deloitte’s Fastest Growing Tech Companies in Canada. The Marketing Manager, Demand Generation is responsible for overseeing and optimizing Voices.com demand generation activities across various channels, including search engine marketing (paid search and display), organic search (including search engine optimization), social, email and remarketing. This position reports to the Vice President of Marketing. Responsibilities The Marketing Manager, Demand Generation’s objective is to oversee a team and the activities required to drive relevant traffic to the Voices.com website with the goal of conversion to a sign-up, and subsequent purchase. This includes: Manage several direct reports, including Channel Manager responsible for SEM, SEO, email, social and events Work closely with other members of the marketing team, including those in Product Marketing, Content Marketing and PR, to support and fulfill corporate objectives Monitor Voices.com organic search results, as well as what competing content related to the voice-over industry is otherwise available, to ensure that as much as possible, all signs point to Voices.com. Ongoingly reviewing the site to ensure optimal SEO practices are implemented throughout, from both a content and technical perspective Reviewing search engine results for important keywords, and working to ensure Voices.com is ranking, and ranking in increasingly better positions Support the Content Marketing team by making recommendations for content to further optimize organic search objectives, to inform new content work, and optimize existing content. Monitor Voices.com site authority and position using various tools, both alone and relative to competitors Oversee search engine marketing efforts (with support from the Channel Manager, SEM & SEO), including Google Adwords, display, remarketing, and more as required Manage and own the marketing automation platform (Pardot) including the Campaigns function in Salesforce (with support from the Channel Specialist, Email), to develop and execute ideas for campaigns and emails to meet the objectives set for each (for example, generate revenue, gain referrals, etc.) Own social media properties (with support from the Channel Specialist, Social & Events), including Facebook, Twitter, LinkedIn, Google+, YouTube, to oversee the creation of relevant and engaging social content based on what the Content team is developing, while following and respecting the established brand voice, utilizing the social management platform (Social Studio) Drive sign-ups through strategic programs through these channels to meet goals Manage and own pages of the website relevant to demand generation, including those featuring sign-up or other lead generation forms, and inform the various paths potential customers take to find themselves on those critical pages. Including: Creating new webpages to support various marketing or campaign efforts as required Identify gaps in main site content, and work to optimize Be the expert and authority in Google Analytics, for reporting, identifying trends, getting ahead of challenges, and more. Remain current with various industry changes that could impact demand generation efforts, including: Spam or email-related legislation, with a focus on the United States but also Canada and other key countries Google algorithm or other search-/SEO-related changes Forecast and report on results from all demand generation activities Other relevant projects as required Requirements 5-7 years work experience in a marketing capacity Prior experience managing people Excellent communicator and creative thinker Extremely strong analytically, with the ability to perform analyses on data as a basis to inform decision making and report on results Strong attention to detail, project management skills Proficiency with various online platforms including Google Analytics, social software and marketing automation tools Experience with Salesforce, Social Studio, and Pardot in particular is not required, but would be a strong asset Knowledge of HTML/CSS and Adobe Creative Suite Educational Requirements BAA with a focus in Marketing Equal Employment Opportunities Voices.com values diversity. We're proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability. Accommodation Voices.com is committed to providing accommodation for applicants with disabilities; please let us know if you require an accommodation during the recruitment process. Apply Online Interested candidates are encouraged to send their cover letter and resume by completing the online application at ( www.voices.com/careers ). Please include links to your work. By doing so, your resume is guaranteed to be reviewed. Voices.com thanks all Marketing Manager, Demand Generation candidates in advance.