Digital Marketing Specialist

  • Digital Main Street
  • 1124 Gainsborough Rd, London, ON, Canada
  • Sep 26, 2019
Contract Marketing

Job Description

Seeking Digital Services Squad – Digital Marketing Specialist   

Summary
 

London’s Business Improvement Areas (Argyle BIA, Hamilton Road BIA, Hyde Park BIA, Old East Village BIA, and Downtown London BIA) are working collaboratively to present to London BIA businesses exciting opportunities to participate with the London Digital Main Street Program, at no cost to them. Funded by the provincial government, we are accepting resumes to implement a Digital Service Squad designed to provide assessments, consulting, and advice to small business members on how they can adopt digital technologies to help them promote, sell and manage their businesses more effectively.

 

Submit a Resume


London Digital Main Street is currently seeking outgoing, enthusiastic, qualified candidates for the position of Digital Service Squad – Digital Marketing Specialist. The Digital Service Squad is assigned to varying Business Improvement Areas (BIAs) in London and will be required to travel independently across London.


The focus of the role is to work one-on-one with main street businesses and provide the following services:


1. On-boarding Assistance
  • Conduct pre-visit research to best understand the BIA/neighbourhood and businesses.
  • Working with the BIA Coordinator to set-appointments or go door-to-door to onboard main street businesses to the Digital Main Street platform.
  • Walk-through the on-boarding survey with the business owner and use appreciative inquiry methods to best understand their business goals and how digital tools/technology can assist them in meeting their goals.

2. Advisory Services
  • Once the business has been on-boarded to the Digital Main Street platform, the Digital Marketing Specialist will walk through the Digital Assessment and Recommendations with the business owner.
  • The Digital Marketing Specialist will assist the business owner in identifying their first priorities with their e-commerce site and customer relationships.

3. Activation/Implementation Services
  • The Digital Marketing Specialist will activate and implement easy-to-use digital tools and technologies that businesses would like to use (i.e.: establishing a Shopify store using the extended 30-day free trial).
  • The Digital Marketing Specialist may also provide some resources (articles, links, how-to guides) available through secondary sources that can help the business owner learn more about a particular tool that has been activated, or subject matter of interest.

4. Reporting and Feedback
  • The Digital Marketing Specialist must complete their field notes and report on a weekly basis to the Digital Main Street Program Coordinator and other Digital Service Squad Team Members.
  • The Digital Marketing Specialist must attend Team Meetings as set out by the Program Coordinator.
  • Digital Service Squad Team Members are expected to maintain rapport with other members as to ensure consistency with branding and marketing strategies.


QUALIFIED APPLICANTS WILL:

 
  • Possess in-depth understanding of social media channels such as: Facebook, Instagram, Twitter, and LinkedIn.
  • Firm knowledge of digital marketing tools such as: email marketing services, e-commerce sites, and customer relationship management tools (e.g., Mailchimp, Shopify, Hubspot).
  • Train small businesses to manage their social media using discovery tools, content calendars, and social media management platforms.
  • Educate owners to understand brand strategy and how to measure user engagement.
  • Teach basic understanding for social media metrics, how to create paid ads, and suggest content optimization.
  • Assist small businesses in creating e-commerce storefronts via Shopify 30-day free trial.
  • Establish foundation and teach ongoing maintenance for businesses to utilize email marketing services and customer relationship management tools.
  • Possess exceptional communications skills (written and verbal), strong relationship-building skills, as well as excellent time management skills.
  • Be able to travel and work independently in various BIAs in London.
  • Previous experience with online and offline marketing is considered a strong asset.
  • Previous experience working with small businesses in BIAs is considered an asset.

This is a contract position with hourly rate to be negotiated.
Please submit your resume to digitalmainstreetlondon@gmail.com before October 11, 2019.

Learn more about the Digital Service Squad Grant Program at
www.digitalmainstreet.ca/digital-service-squad-grant/