Seeking Digital Services Squad – Search Engine Optimization Specialist
London’s Business Improvement Areas (Argyle BIA, Hamilton Road BIA, Hyde Park BIA, Old East Village BIA, and Downtown London BIA) are working collaboratively to present to London BIA businesses exciting opportunities to participate with the London Digital Main Street Program, at no cost to them. Funded by the provincial government, we are accepting resumes to implement a Digital Service Squad designed to provide assessments, consulting, and advice to small business members on how they can adopt digital technologies to help them promote, sell and manage their businesses more effectively.
Submit a Resume
London Digital Main Street is currently seeking outgoing, enthusiastic, qualified candidates for the position of Digital Service Squad – Search Engine Optimization Specialist. The Digital Service Squad is assigned to varying Business Improvement Areas (BIAs) in London and will be required to travel independently across London.
The focus of the role is to work one-on-one with main street businesses and provide the following services:
1. On-boarding Assistance
Conduct pre-visit research to best understand the BIA/neighbourhood and businesses.
Working with the BIA Coordinator to set-appointments or go door-to-door to onboard main street businesses to the Digital Main Street platform.
Walk-through the on-boarding survey with the business owner and use appreciative inquiry methods to best understand their business goals and how digital tools/technology can assist them in meeting their goals.
2. Advisory Services
Once the business has been on-boarded to the Digital Main Street platform, the Search Engine Optimization Specialist will walk through the Digital Assessment and Recommendations with the business owner.
The Search Engine Optimization Specialist is expected to assist businesses with completing training via Digital Main Street website.
The Search Engine Optimization Specialist will assist the business owner in identifying their first priorities with their website.
3. Activation/Implementation Services
The Search Engine Optimization Specialist will activate and implement easy-to-use digital tools and technologies that businesses want to use.
The Search Engine Optimization Specialist may also provide some resources (articles, links, how-to guides) available through secondary sources that can help the business owner learn more about a particular tool that has been activated, or subject matter of interest.
4. Reporting and Feedback
The Digital Marketing Specialist must complete their field notes and report on a weekly basis to the Digital Main Street Program Coordinator and other Digital Service Squad Team Members.
The Search Engine Optimization Specialist must attend Team Meetings as set out by the Program Coordinator.
Digital Service Squad Team Members are expected to maintain rapport with other members as to ensure consistency with branding and marketing strategies.
QUALIFIED APPLICANTS WILL:
Launch Squarespace sites or build on already established websites for small businesses.
Understand best practices in SEO and SEM, with in-depth experience using website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends).
Optimize small businesses’ website copy and landing pages for SEO and SEM.
Educate owners to understand SEO fundamentals and how to measure website traffic.
Possess exceptional communications skills (written and verbal), strong relationship-building skills, as well as excellent time management skills.
Be able to travel and work independently in various BIAs in London.
Previous experience with online and offline marketing is considered a strong asset.
Previous experience working with small businesses or BIAs is preferred.