Market Research & Strategic Analyst

  • Media Sonar Technologies
  • 345 Horton St. East, London, ON, Canada
  • Oct 29, 2019
Product Management/ Development

Job Description

As the Market Research & Strategic Analyst you conduct both primary and secondary research on our competitive environment, our target markets and the technological ecosystem where Media Sonar plays, delivering research findings and insights to aid leadership strategic planning and support business decisions. You have a natural curiosity when it comes to asking questions and understanding data and you are enthusiastic about working in a fast-paced, dynamic environment where your work directly contributes to the company’s achievement of strategic goals.  This position reports to the VP of Product Management.

What we’d like you to do:
  • Conduct primary and/or secondary market research focused on customers, competitors and markets
  • Research, report and provide real-time market feedback on opportunities and threats related to market conditions and/or changes in the industry
  • Develop a deep understanding of our target markets core responsibilities, top priorities, and key challenges
  • Learn both business problems and end-user problems and share insight internally to support both product development and sales efforts
  • Share insight with product development function to help ensure that product enhancements will solve target market needs and that the need being solved is of high enough value to the prospect to warrant the purchase of the platform
  • Conduct research to understand MST competitive environment at a business level, product level, and at the feature level 
  • Provide competitive insight and clear internal deliverables to support leadership decision-making with pricing, product roadmap, positioning, etc.
  • Research and understand emerging trends, challenges and best practices in target markets’ industries
  • Provide internal training and written insight to help guide product strategy, product development, and marketing communications
  • Deliver internal training sessions and tools to provide each department with the information they need to achieve department goals
  • Aid Marketing Department in their content marketing efforts and help to develop insightful, relevant content for Demand Generation program and customer engagement initiatives
  • Other duties as assigned

You should be someone who is/has:
  • Bachelor’s degree in Marketing, Business or a related field
  • 3+ years of related experience
  • Passion for research and data analysis
  • Strong understanding of data management as well as analyzing the business impact of key KPIs
  • Experience using quantitative and qualitative methods to solve meaningful problems and to identify customer/business insights
  • Proven ability to synthesize analyses from large data sets and design and generate impactful reports
  • Demonstrated time-management and organization skills with the ability to prioritize
  • Project management skills
  • A high degree of critical thinking
  • Ability to work in a fast-changing, deadline-driven environment
  • Highly collaborative with an ability to build and maintain relationships with internal and external stakeholders
  • Strong oral and written communication skills with experience leading presentations in front of individuals, groups and senior management

To Apply:

If you are interested in an exciting opportunity and the chance to work with an experienced group in a fun and entrepreneurial technology company, apply today with your resume and cover letter at

We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). Media Sonar will provide accommodations to any job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify Human Resources and we will work with you to meet your needs. We thank all candidates for their interest, however only selected candidates will be contacted for an interview. No phone calls please.