As a company in the Timberland Group, TIMBERLAND EQUIPMENT LIMITED is a Canadian-owned, entrepreneurial, globally recognized company located in Woodstock, Ontario, where we are a fully operational facility with sales, engineering, and manufacturing departments all under one roof.
We are looking for a Marketing Coordinator. This is a full-time position with an attractive compensation package for the right candidate.
POSITION SUMMARY This position maintains and supports the online platforms of the Group, and the companies in the Group’s brand to grow our digital presence, builds brand awareness, and inbound marketing to expand the global reach of the Group. It designs enhancements to and development of communications and marketing programs in order to promote the Group. Researches and develops new marketing programs, including direct mail, internet marketing, trade shows/conventions, workshops, advertisements, sales tools and other virtual and live initiatives. The position summary is to be used as a guideline only and may not incorporate all functions of the job.
Provide unique digital design strategies for all of social media channels, including but not limited to Twitter, Instagram, Facebook, LinkedIn, TikTok, and YouTube
Develop and maintain social media advertising including copywriting, lead conversions, and inbound marketing
With material provided by General Managers and Sales Managers, develop social media and digital marketing campaigns for new products, events, service, etc.
Create content that captures an audience and keeps their attention on the Group’s websites and social media accounts
Maintain the Group’s website including product management, blogs and general content
Capture and edit images of products, company events, tradeshows, etc. to deliver compelling and original visual imagery online
Effectively and accurately measure and report monthly on multiple key performance indicators, and marketing metrics
Utilize data to continually improve future campaigns and various initiatives
Produce Group’s internal newsletter with direction from COO
BY JOINING OUR TEAM YOU WILL
Gain experience in a medium sized company designing and building custom equipment; a company who successfully competes with the large, multi-national corporations
Build on your skills in marketing with the opportunity to develop your skills in revenue generation
Get valuable work experience and exposure to sales, engineering and manufacturing
Gain an understanding of the full circle of design, from concept generation to market implementation and beyond
ATTRIBUTES WE SEEK
Post-secondary degree or diploma in Business Administration - Marketing
Minimum three years of experience in social media and/or marketing
Experience developing marketing communication/campaigns and analyzing marketing metrics for revenue generation
Proven ability in professional business writing and presentations
Demonstrated understanding of social media channels and platforms, and media monitoring software, and other public relation tools
Working knowledge of Salesforce an asset, as well as design concept tools and software such as Photoshop
Proficient in Microsoft Office
Ability to understand technical concepts with respect to how equipment is used so appropriate marketing material may be developed
Able to meet tight deadlines and execute projects in a fast-paced, often pressured environment and see a project through to completion
Proven sense of urgency in completing tasks
Strong organizational skills, the ability to prioritize, and effectively manage assignments
Proven ability to work independently and with minimal supervision