Classification & Regular Hours
Hours per Week: 35
Salary Grade: 14
Since 1878, Western University has been committed to serving our communities through the pursuit of academic excellence and by providing students, faculty, and community members with life-long opportunities for intellectual, social, and cultural growth. We seek excellent students, faculty, and staff to join us in what has become known as the "Western Experience" - an opportunity to contribute to a better world through the development of new knowledge, new abilities, new connections, and new ways to make a difference.
The Western Communications team provides strategic advice to university senior leadership, faculty, staff and teams of internal and external communications staff across Western in order to build the university’s brand on a local, national and global scale.
The Marketing Analyst will be a key contributor in our strategic analysis of online behavior by collecting, interpreting and analyzing data, and generating actionable insights to support reputation building and international marketing efforts. Through the identification of new data sources, analysis of data, and the development of comprehensive reports, this role will form an integral part of our performance management, investment optimization, and planning processes. The Analyst will work with key internal and external stakeholders to optimize our data and reporting structure, while proactively identifying new and innovative ways to enhance our data management, analysis and insight capabilities. The role will analyze a large variety of internal and external data, conduct marketing and student recruitment campaign analysis, and formulate reports, summarizing data to clearly communicate the effectiveness of initiatives. The Analyst will implement, measure, and report on multiple sources of information to build a unified view of our client journey across multiple touch-points of engagement, which will enable Western to optimize student recruitment, conversion and retention, promote our successes, events and offerings, and increase brand awareness.
Knowledge, Skills & Abilities:
Western Values Diversity
The University invites applications from all qualified individuals. Western is committed to employment equity and diversity in the workplace and welcomes applications from women, members of racialized groups/visible minorities, Indigenous persons, persons with disabilities, persons of any sexual orientation, and persons of any gender identity or gender expression.
Accommodations are available for applicants with disabilities throughout the recruitment process. If you require accommodations for interviews or other meetings, please contact Human Resources at email@example.com or phone 519-661-2194.
Interested applicants are asked to visit: https://recruit.uwo.ca for further information and to apply online referencing job #30055 by 11:59PM on May 12, 2023.
We thank all applicants for their interest; however, only those chosen for an interview will be contacted.